![]() ![]() So a person in marketing is likely to have a different view from, say, a finance professional. ![]() The term is much-used in corporate circles but ask what it means and each one has a different answer depending on their orientation. These are clearly instances of digital transformation. The same company leverages digital tools to not only predict but also proactively push slow-moving merchandise via loyalty programs and personalized offers. A company redesigning its warehouse replaces its handhelds, laptops and back office computers with a smart device, priced at $1500 or thereabouts.
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